Bloggers: Tips for Searchles Widget Placement to get the Best CTR

First and foremost we want to say thanks to those bloggers that have installed the widget and given us some great feedback so far! Please keep it coming. We've done a little check into widget performance ourselves and wanted to share a few tips with bloggers as to what placement & configuration trends have been bringing in the excellent Click-thru-Rates for our blog partners - which translates into page views, reader-engagement and ad revenue!

Obviously it depends on the layout and other features you may have on your site, but we've found that placing the widget below your blog posts has been generating some awesome CTRs - right where the reader finishes up the text of your post. Check out Stephanie Klein's blog or the Tax India's blog for good examples of widget placement.

The next highest CTRs are generated from blogs that have placed the widget prominently at the top of the page in the right side-bar - have a look at Gavin's Blog or Malc in the Burgh to check out their widget placement.

Another important factor is configuring the dimensions & color scheme to match the feel of your site. Realtrix has done a real great job with this and boasts a pretty stellar CTR as well - changing the border color to match the background of your site can give a great sense of flow from the blog post into the list of related content.

So those are our findings thus far based on CTR and we thought we'd share them with you! Every blog is different and we all have our own preferences, but we hope this was helpful.