UGC Strategies Score for Ad-revenue, Searchles Social Platform for Media Brings Greatest Hits to Total Telecom

Fantabulous news. This fine February we’ve expanded our partnership with global communications site, Total Telecom. Additional user-generated tag clouds on both the Finance and Network & Services sections of their site are a follow-up to the strong performance of the tag cloud we deployed on the site’s Telecom, Media & Entertainment (TME) section this past November. This strategic partnership has brought about a jump in page views (more than double! that means twice as many!) and an increase in ad-revenue based upon the highly targeted content our social media tools provide – bringing smiles across miles to the UK-based site AND their advertisers AND their users.

The tag clouds pull directly from the corresponding Searchles groups generated by our users with a wide array of interests. Clicking on a tag leads readers to an integrated page of user-aggregated search results corresponding to the appropriate Total Telecom section (TME, Finance, so on…so forth). This UGC solution for online publishers provides not only higher traffic across their ads, but also the potential to charge higher ad premiums due to the highly targeted content populating the social news page. We also offer online publishers more in-depth, customizable tools to engage and monetize their targeted audience with our Social Discovery set of media solutions – described in more detail on our Partners page HERE (please note shiny new Social Discovery video if you prefer to take the audio-visual route).