Joe Biden and Searchles TV: Reaching Out to Voters with a Presidential Mash-up

Well, we'll say it again: social media has been playing a monumental role in the campaigns of the 2008 presidential candidates. Never before have the candidates been able to spread so much information about their campaigns to such a large, eager audience - particularly the web-savvy younger generation - and campaign teams are constantly looking for new, efficient means to get their message out.

Speaking of new and efficient means (can't imagine where I might be going with this), we were excited to see Sen. Joe Biden's (D) team utilizing our Searchles TV feature to mash-up videos and embed them on some of his campaign sites. We're also excited that Biden's campaign presence on Searchles offers our users the direct means to view these videos and discuss the issues put forth. How democratic is that? Below is a Searchles TV channel of Biden and the recent Petraeus hearings showing him in action on the congressional stage as Chairman of the Senate Foreign Relations Committee:



Will other candidates catch on? Could make or break them in Iowa, New Hampshire, and Searchlestonfieldville.