SOCIAL SEARCH VS. SOCIAL NETWORKING - SEARCHLES® OFFERS USERS THE BEST OF BOTH WORLDS

Hey all, we’ve listened to your feedback about offering a more personalized view of Searchles and recently reintroduced the my!Searchles feature to do just that. Thanks for your input! My!Searchles combines the user-interaction and active exchange of social networking sites with all the advantages of an integrated social search. The page now offers a multi-panel view that highlights the top rated content relevant to your interests and also displays a SearchlesLive! stream of activity within your circle of friends and groups – keeping you closely connected to the trust users and relevant content.

Here are the fundamental advantages of the user-built search we just can’t seem to stop talking about:

• A robust built-in integrated social search engine enabling the users to find and friend others based on their interest by reviewing their postings, tag cloud (auto-generated based on postings), group membership, etc. Users are not merely listing out their interests next to their name; they are actively showing you their interests by posting the relevant content on our site.

• The user-controlled group functionality enabling you to invite or reject other users as you wish based on their postings or your interactions.

• Searchles Live!, gives you a snapshot of what's happening within your circle of friends and groups -- posting, commenting, messaging, rating, video channels, etc. It facilitates discussion and increases social interaction on Searchles as you comment back and forth with others.

This more personalized view of Searchles will allow users to strengthen their connections with fellow Searchles users – associations based on common or perhaps conflicting (all the more fun!) interests through the content a user posts and rates. These connections (“friendships”, “social networks”, “the Brad to your Angelina”) will serve not only to increase the exchange of relevant content and to open the lines of communication between users, but will also – as content is tagged, rated, and shared – lead to a more solid Searchles community.